Copywriting & Content Marketing
Are copywriting & content marketing important?
Content Marketing - Blogging
Blogging is one way to carry out content marketing. A corporate blog establishes you as an expert in your field, creating connections with both existing and potential customers.
We help you come up with a handful of hyper-relevant topics each month and write the content for you to share with your customers in a campaign that promotes brand trust and engagement.
Content Marketing - Video
Content Marketing can also be done in video format.
The advantage of content in a video format is that there are people who prefer watching a video than reading an article.
Examples of Video Content:
Builds Online Credibility.
By establishing yourself as an expert in a particular field and providing valuable information and knowledge, you build more credibility among your visitors, thus increasing the trust your customers have of you.
Promotes Your Services and Products.
Although nobody really wants to read sales pitches, you can subtly promote products or services that your business has to offer. This can be done by subtly describing about them in your articles or videos, and perhaps some links that will lead to your products & services.
Enhances Your SEO Efforts.
We do our writing in a way that keeps up with SEO best practices to enhance your SEO efforts.
Another way it aids SEO is through link-building which occurs when your article gets published. And the more your work gets reprinted or republished, more links will lead to your website. Search engines will perceive this as reliability and will give your site better rankings.
It Is an Incredibly Easy Promotional Method.
It is just a matter of writing or producing useful, informative content and taking the time to post them. If you feel that you do not have the time to write the articles or produce the videos, you can always outsource the task to us.